Industries Served > Automotive > Value
Added Services > Full Circle Program
SPECTRUM
SERVICES
FULL CIRCLE PROGRAM
Never before in the history
of the auto industry have customers had access to your pricing.
Today’s
retail consumer has more time and resources readily available
to shop for vehicles.
With easy and low-cost access over the Internet, customers visit
your showroom with comprehensive resources detailing new car
costs and trade-in values. The possibility exists for an adversarial relationship with the potential buyer and seller pursuing
a failing “how low will you go” sales mentality.
By carefully tailoring a package of customer benefits and service
discounts, Spectrum Services removes the dealer from a commodity
transaction where price alone determines the sale. This in turn
provides value to the consumer, which drives up repeat, and referral
business for both new vehicle sales and service.
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