well do you know your customers? What are they thinking? Why
do they do business with you? Are they happy with your products
or services or are you vulnerable to a competitor? As a management
tool Customer Relationship Management (CRM) is more important
than ever before in planning and running a business.
Capitalizing on its early success with customer satisfaction
and retention programs for the automotive industry, Spectrum
Services enhanced its offerings to service the financial, media and medical industries as well as the political arena.
Regardless of the industry, Spectrum Services’ CRM programs
typically start with a follow-up telephone survey. Then, using
this raw data, Spectrum’s information specialists examine
the information, looking for trends and identifying key issues
that are reported back to the client in executive summaries.
Using the valuable insights offered in these summaries enables
our clients to increase both customer loyalty and profitability
for their business. By retaining Spectrum Services, our clients
are able to achieve their business goals and take their
companies to the highest levels of performance.