Serving as Managing Partner of Spectrum Services Inc. Jeff has more than 30 years of sales and marketing experience. During his +25 years with Coca-Cola North America Jeff was Director of Strategic Planning and Director of Customer Marketing. His responsibilities included the sales and marketing for national chain drug stores, mass merchandisers, and contract food service.

He developed and managed strategic alliances with Kraft, Nabisco, Hershey and M&M Mars and provided leadership for national promotions three of which achieved the “Best Ever” performance for the industry. Jeff initiated the Coca-Cola relationship with NASCAR and the Coca-Cola 600.

Jeff was Managing Director of Benevolink, Inc., a loyalty marketing program linking non-profits, consumers and retailers to build customer loyalty. He was also the Chief Customer Officer of Cricket Cola Inc., a green tea and cola beverage company.

Other involvements included serving on the Board of the National Association of Chain Drug Stores. Jeff volunteers regularly at Eagle Ranch, a youth ranch for boys and girls in Flowery Branch, GA.

Jeff graduated from the University of Georgia with a Marketing Degree and has an MBA from Emory University. He is a certified trainer for Miller Heiman Strategic Selling and Conceptual Selling.

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